--- title: Companyon’s 2020 SaaS Funnel Grader Tool description: Wondering how your key SaaS funnel metrics like activation, freemium conversion, and trial conversion stack up against your peers? Companyon… --- ![Logo](https://go.companyon.vc/hubfs/Companyon%20Logos%20and%20Team%20Photos/cv-logo-lt-bg.png) APPROACH TEAM PORTFOLIO RESOURCES ≡ Apporaoch Focus Areas See If We’re a Fit Pitch Deck Team Investment Team Venture Partners Expansion Team Portfolio Founder Videos Investments Resources Blog Lunch & Learns Toolkits Media Kit Contact Contact Newsletter ![placeholder_200x200](https://static.hubspot.com/final/img/content/email-template-images/placeholder_200x200.png "placeholder_200x200") No video selected Select a video type in the sidebar. # Companyon’s 2020 SaaS Funnel Grader Tool [leyda](https://go.companyon.vc/blog/author/leyda) Nov 14, 2020 4:27:56 PM ![placeholder_200x200](https://static.hubspot.com/final/img/content/email-template-images/placeholder_200x200.png "placeholder_200x200") [Add a button link here](https://www.hubspot.com/) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. Wondering how your key SaaS funnel metrics like activation, freemium conversion, and trial conversion stack up against your peers? Companyon Ventures created a [SaaS Sales Funnel Grader tool](https://mailchi.mp/88e78b52f8d3/2020funnelgrader) using data from[OpenView’s 2020 SaaS Product Benchmarks Report](https://openviewpartners.com/productbenchmarks/) to allow founders and investors to compare funnel metrics against peers to contextualize performance and identify areas for improvement. At the Companyon Ventures [Platform Team<](https://www.companyon.vc/platform-team), we are focused on helping our portfolio companies identify and implement operational best practices faster and more effectively at the early stages of their evolution. One of my roles is to help our portfolio generate complex analytics and financial models to gain insights from their current and future key metrics. We’re huge fans of [OpenView Venture Partners](https://openviewpartners.com/), which recently published the [2020 OpenView SaaS Product Benchmarks Report](https://openviewpartners.com/productbenchmarks/). OpenView surveyed CEOs and product leaders from over 150 SaaS companies to enable operators to compare themselves against their peers across benchmarks on best-in-class freemium and free trial conversion funnels. Before using our SaaS Sales Funnel Grader, we recommend that you download and read Openview’s full report to get the most value from the tool. We built the SaaS Sales Funnel Grader to enable easier measurement of our portfolio companies’ sales funnel metrics against other high-performing SaaS startups. The tool, which can be downloaded [here](https://mailchi.mp/88e78b52f8d3/2020funnelgrader), enables a startup to input data to understand their sales funnel’s performance rather than just view ranges for peers within its growth bracket). We built the SaaS Sales Funnel Grader to qualify our portfolio companies’ sales funnel metrics against other high-performing SaaS startups. The tool enables a startup to input basic KPIs to evaluate their sales funnel’s performance rather than just view peer ranges within its growth bracket.[DOWNLOAD THE 2020 SAAS SALES FUNNEL GRADER TOOL HERE](https://mailchi.mp/88e78b52f8d3/2020funnelgrader) ![](https://go.companyon.vc/hs-fs/hubfs/Imported_Blog_Media/Companyons-2020-SaaS-Funnel-Grader-Tool-2.webp?width=740&height=439&name=Companyons-2020-SaaS-Funnel-Grader-Tool-2.webp) #### About the tool This tool will help you understand the performance of your sales funnel in the context of your GTM approach and your customer acquisition playbook. We believe that the true measure of your sales process is the ARR growth you are able to achieve, which is largely determined by the efficiency at which you are able to convert leads into paying customers (conversion rates and activation rates) and how well you retain customers. Our tool will help you benchmark against the following key metrics of your peers: - Web Visits to Free Account Conversion - Free Accounts to Paid Accounts Conversion (Overall) - Free Accounts to Paid Accounts Conversion (Based on Team) - Free Accounts to Paid Accounts Conversion (Based on Customer Touchpoints) - One-month Retention Rate (Based on GTM) - Activation Rate [DOWNLOAD THE TOOL HERE](https://mailchi.mp/88e78b52f8d3/2020funnelgrader) #### Want More Companyon SaaS Tools? Also check out our [Companyon 2019 SaaS Benchmarks Tool](https://www.companyon.vc/post/companyon-s-saas-benchmarks-modeling-tool) to benchmark your company KPIs against other SaaS companies at your stage. ### **Questions? Feedback? Need Help?** I’d love to hear your feedback on the tool. If you need help generating your inputs or integrating The SaaS Benchmarks Modeling Too into your financial model, reach out to me directly at . ## Leave a Comment ## Related Posts ### [Oct 10, 2019 11:39:59 AM Companyon’s SaaS Benchmarks Modeling Tool: 2019 Edition](https://go.companyon.vc/blog/companyons-saas-benchmarks-modeling-tool-2019-edition) ### [Dec 8, 2022 2:01:40 PM Companyon SaaS Benchmarks Tool: 2022 Update](https://go.companyon.vc/blog/companyon-saas-benchmarks-tool-2022-update) ### [Feb 22, 2021 3:22:18 AM From Cambridge Associates to Openview to Companyon Ventures](https://go.companyon.vc/blog/ronny-why-i-joined) ![LinkedIn](https://go.companyon.vc/hubfs/linkedin.png) ![Vimeo](https://go.companyon.vc/hubfs/vimeo.png) ![Twitter X](https://go.companyon.vc/hubfs/twitter-alt.png) Privacy Policy | Contact Us © Companyon Ventures ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "leyda", "url" : "https://go.companyon.vc/blog/author/leyda" }, "dateModified" : "2025-01-11T20:51:32.474Z", "datePublished" : "2020-11-14T21:27:56.000Z", "headline" : "Companyon’s 2020 SaaS Funnel Grader Tool", "mainEntityOfPage" : { "@id" : "https://go.companyon.vc/blog/companyon-2020-saas-funnel-grader", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://go.companyon.vc/hubfs/companyon-logo-full-on-white@4x_vert-1.png" } } } ```